摘要
近年来,大学生就业难问题日益成为大众关注的焦点问题之一,从管理的视角对大学生自我营销实质、管理过程进行分析旨在帮助他们树立自我营销的理念,从市场需求出发,创造个人价值,并最终实现社会价值,使就业的供需双方都感到满意。
In recent years, the employment of college students has become the focus of public attention. The analysis of the essence and process of self-marketing from the management perspective is to help the college students to build the self-marketing concept and create personal value based on market demand so as to achieve social value and satisfy both employer and employee.
出处
《河北经贸大学学报（综合版）》
2009年第1期119-122,共4页
Journal of Hebei University of Economics and Business(Comprehensive Edition)
关键词
大学生
自我营销
个人价值
college students
self-marketing
personal value
