摘要
当代大学生作为一个特殊的群体,在其成长过程中缺乏自我营销与职业生涯意识的培养。面对就业压力,作为劳动力商品的大学生需要树立自我营销意识;需要在审视自我、认知专业的前提下进行初步的职业定向;需要塑造良好的“个人品牌”形象。学校应把职业生涯设计作为人才培养的重要组成部分,学校要整合资源、理顺机制、全方位地为学生服务。
This article asserts most of the contemporary university students, as a special group, lack of the training of self - marketing and career awareness in the course of their growth. Facing to the intense pressure of employment, university students who are also some kind of labour commodity need a sense of self - marketing. And they need the initial career orientation based on the fair self - assessment and the knowledge what they majored in. They also need some good reputation of ＂personal -brand＂. It is also proposed in this article that career design should be an important component of school training. And universities should integrate all the resources and balance mechanism and provide comprehensive service for all students.
出处
《大庆师范学院学报》
2006年第6期143-146,共4页
Journal of Daqing Normal University
关键词
大学生
自我营销
职业生涯
college students
self - marketing
career
