摘要
从供给市场化、平台专业化和盈利模式多元化三方面入手,基于慕课学员兴趣爱好、自我提升、社会认可等方面的学习需求,论述慕课市场的供给裂变,基于供需双方的分析,提出应注重非公教育领域的慕课市场发展,这将促进慕课产品和学员在数量和质量上不断提升,从而使慕课在教育市场中有更大的发展空间和市场影响力。
The paper discusses demand of the MOOC learners firstly including individual interest, self-promotion and social recognition, and analyses supply of MOOC market from three aspects including marketization, platform specialization and diversification of profit model. Based on the demand and supply analysis of MOOC market, the paper suggests focusing on the development of the private education in the field of MOOC market, which will promote the quantity and quality of MOOC products and students, thus MOOC will have a great development space and market influence in the education market.
出处
《岳阳职业技术学院学报》
2015年第5期113-116,共4页
Journal of Yueyang Vocational and Technical College
关键词
慕课
在线教育
需求
供给
MOOC
online education
demand
supply
