摘要
在全国大力发展数字经济的背景下,为实现江西省“十四五”体育产业总产值翻番、人均体育消费水平大幅提高、现代化体育产业体系基本形成等发展目标,需要把握体育产业数字化转型这一重要驱动力量。本文从数字经济核心内涵出发,结合体育产业特点,剖析得出数字经济助力体育产业高速发展具有“供给—需求端精准定位、体育资源高效能配置”两个方面内在机理表现。通过调研江西省体育产业发展现状,利用SWOT分析法全面分析,再结合数字经济的推动优势,从构建平台经济圈、量化评价体系、完善优惠政策、加强产学研合作四个维度,提出数字经济驱动江西省体育产业高质量发展的可行性策略。
Under the background of vigorously developing the digital economy nationwide,in order to achieve the development goals that the gross annual value of sports industry output will be doubled during the fourteen five years plan of Jiangxi province,the per capita consumption level of sports will improve dramatically,the system of modern sports industry will take sharp basically,it is necessary to grasp the important driving force of the digital transformation of sports industry.This research starts from the core connotation of digital economy,and combines with the characteristics of sports industry,which draws the following conclusions that digital economy accelerates the development of sports industry rapidly include two aspects of internal mechanism:precise localization between suppliers and demanders;high-efficiency allocation in sport resources.Feasible strategies that the development of sports industry driven by digital economy in Jiangxi Province are proposed from four dimensions which consist of building economic circle platforms;quantifying evaluation systems;perfecting preferential policies and strengthening the cooperation of industry-university-research through doing surveys on the development status of sports industry in Jiangxi Province;analyzing comprehensively by SWOT;and combining with the driving advantage of digital economy.
作者
周灿
万华喆
Zhou Can;Wan Huazhe(Science and Technology College of Nanchang Hangkong University,Nanchang 330034,Jiangxi China)
出处
《体育科技文献通报》
2023年第6期194-196,201,共4页
Bulletin of Sport Science & Technology
基金
2022年度江西省体育局体育科研课题(项目编号:2022057)。
关键词
数字经济
体育产业
发展路径
江西省
digital economy
sports industry
development path
Jiangxi province
