摘要
基于数字化转型的内涵特征,探究体育产业数字化转型的现实挑战与推进策略。体育产业数字化转型作为一种体育发展新模式的出现,对实现体育产业高质量发展有着重大引领意义。数字化转型赋予了体育产业在打开发展新局面、实现供给新水平、满足消费新需求、引领绿色消费新风尚四方面的时代价值。但在转型发展中面临人才建设缺乏深度、数字转型成本偏高、政府角色执行不力、数字鸿沟制约基建的现实挑战,进而提出推进策略:突破数字化转型新业态、强化龙头型企业新责任、构建数字化治理新体制、放眼开放型经济新未来。
Based on the connotation and characteristics of digital transformation, the paper explores the practical challenges and promotion strategies of digital transformation of sports industry. It is believed that the digital transformation of sports industry as a new mode of sports development has great guiding significance for the realization of high-quality development of sports industry. Digital transformation has conferred the sports industry the value of the times in four aspects of opening up a new situation for development, achieving a new level of supply, meeting new demands for consumption and leading a new trend of green consumption. However, there are practical challenges in the transformation and development, such as the lack of depth of talent construction, the high cost of digital transformation, the unfavorable implementation of government roles, and the digital divide restricting infrastructure construction. Therefore, the paper puts forward the promotion strategies, i.e., making breakthrough in the new formats of digital transformation, strengthening the new responsibilities of leading enterprises, building a new digital governance system, and looking at the new future of open economy.
作者
郎永超
沈克印
章钰晗
LANG Yongchao;SHEN Keyin;ZHANG Yuhan(Dept.of Economics and Management,Wuhan Sports Univ.,Wuhan 430079,China;Sports Social Science Research Center,Wuhan Sports Univ.,Wuhan 430079,China)
出处
《体育教育学刊》
2022年第5期9-15,共7页
Journal of Physical Education
基金
教育部哲学社会科学研究后期资助项目(21JHQ086)。
关键词
数字经济
数字化转型
体育产业
现实挑战
digital economy
digital transformation
sports industry
practical challenge
