摘要
网红餐饮是互联网深度发展的必然产物,但随之而来的网红餐饮食品安全问题不断冲上热搜,不仅不利于网红餐饮的可持续发展,更危及到消费者生命健康,迫切需要加强监管。微博作为大型自媒体社交平台,是网红餐饮舆情信息的主要发布地。该研究以网红餐饮“胖哥俩”事件为例,通过实验设计和案例分析,应用GooSeeker工具,基于对该事件微博舆情数据的情感分析,探讨中国网红餐饮食品安全存在的主要问题包括工作人员食品安全意识、食品加工环境恶劣、供应链管理混乱等内在原因,以及缺乏常态化监管、预警机制和事后处罚力度不足,并从监管意识、监管机制、监管方式、监管路径、预警机制等方面提出优化网红餐饮食品安全监管的对策建议。
Web celebrity catering is an inevitable product of the deep development of the Internet.However,the ensuing food safety problems of web celebrity catering keep rushing to the top,which is not only detrimental to the sustainable development of web celebrity catering,but also endangers the life and health of consumers,and urgently needs to strengthen supervision.Micro-blog,as a large self-media social platform,is the main place to publish information on the public opinion of web celebrity restaurants.The study with web celebrity catering"Panggelia"event as an example,and used GooSeeker tools through the experimental design and case analysis.Based on the event Micro-blog public opinion data emotion analysis,discussed the Chinese web celebrity catering food safety problems including staff food safety consciousness,food processing environment,supply chain management chaos of internal reasons,and lack of normalized regulation,early warning mechanism and insufficient punishment,and proposed countermeasures to optimize the food safety supervision of web celebrity catering in terms of regulatory awareness,regulatory mechanism,regulatory approach,regulatory path,early warning mechanism.
作者
邓义
周梦丽
刘雅诗
Deng Yi;Zhou Mengli;Liu Yashi(School of Management,Wuhan Polytechnic University,Wuhan,Hubei 430048)
出处
《粮食科技与经济》
2023年第1期36-41,共6页
Food Science And Technology And Economy
关键词
网红餐饮
食品安全监管
舆情分析
web celebrity restaurants
food safety supervision
public opinion analysis