摘要
通过引入消费者有效需求概念，建立了消费者有效需求下的需求函数，在此基础上以一个制造商和一个零售商组成的二级绿色供应链为背景，通过研究消费者有效需求下的三种绿色供应链博弈模型：以制造商为主导的Stackelberg博弈模型、集中模型以及基于收益共享契约的博弈模型。发现：收益共享系数在一定范围内时，能够有效地协调绿色供应链，该结论能为绿色供应链成员企业制定相应的管理策略提供参考。
We establish effective demand function by introducing the concept of effective demand of consumers. Based on a two-stage green supply chain consisting of a manufacturer and a retailer, we do research on three kinds of green supply chain game models under consumers＇ effective demand function. They are the manufacturer-led Stackelberg game model, centralized decision-making game models and the game model based on revenue sharing contract. Results are： The revenue sharing contract has the coordination effect on the green supply chain, so the conclusion can provide reference for the enterprises to formulate corresponding management strategies.
出处
《生态经济》
北大核心
2018年第1期74-77,93,共5页
Ecological Economy
基金
国家自然科学基金资助项目“基于可靠性分析的企业核心业务恢复能力研究”(71371097)
关键词
绿色供应链
有效需求函数
收益共享契约
green supply chain
effective demand function
revenue sharing contract
