摘要
在低碳经济背景下,针对消费者策略行为在两个制造商生产两种低碳水平不同且可替代产品的情况下,应用博弈论方法研究了两个制造商的定价模型。假设消费者对产品的估价是异质的,且服从均匀分布,通过消费者剩余效用构建消费者剩余函数,得到消费者的购买行为以及制造商的最优定价策略。还分析了消费者低碳消费偏好对产品定价的影响。最后通过构造政府盈余函数,给出在满足政府效用最大化时的产品低碳水平。
In this paper, against the background of the low-carbon economy, in view of the preference of the consumers toward two manufacturers with different low-carbon levels that produce fungible products, we used the game theory to build the pricing model for the two manufacturers, determined the buying behaviors of the consumers and the optimal pricing strategy of the manufacturers, analyzed how the low-carbon preference of the consumers influenced the pricing of the products, and at the end, presented the product low-carbon level that satisfied the requirement of the maximization of the government utility.
出处
《物流技术》
2015年第11期130-132,共3页
Logistics Technology
基金
国家自然科学基金(71301038
71201044)
安徽省教育厅人文社会科学研究重大项目(SK2013ZD08)
关键词
产品定价
消费者偏好
绿色产品
政府盈余
product pricing
consumer preference
green product
government surplus
