摘要
文中针对市场需求的不确定性,以供应商为主导者,分别建立了风险喜好型零售商与风险中性供应商的Stackelberg博弈模型及收益共享契约协调模型。通过对比分析不同情景下的主体制定策略过程,旨在研究零售商的风险喜好程度对产品定价以及供应商绿色投入水平、收益共享系数的影响。
The paper establishes the Stackelberg game model and revenue sharing model of supplier and risk-taking retailer taking the uncertainty of market demand into consideration. The supplier is leader. Through the comparative analysis of different models of the main body to develop a strategic process,the purpose of the research is to study the impact of retailer＇s risk preference on product pricing and supplier green input level and revenue sharing coefficient.
出处
《物流工程与管理》
2017年第11期88-89,共2页
Logistics Engineering and Management
