摘要
从不同角度阐述了现有竞争对手识别的方法,并在总结现有竞争对手识别方法优缺点的基础上,对下一步有关竞争对手识别方法的研究重点作了相关建议。
This paper expounds the existing identification method of competitor from different perspectives, and provides relat- ed suggestions for the future research on the identification method of competitor based on the summarization of advantages and disad- vantages of existing identification method of competitor.
出处
《情报理论与实践》
CSSCI
北大核心
2015年第9期126-129,共4页
Information Studies:Theory & Application
关键词
企业
竞争对手
识别方法
enterprise
competitor
identification method
