摘要
从价值链的角度出发,建立基于价值链的竞争对手模糊数学评价模型,运用该模型对竞争对手进行模糊评价,在模糊评价的过程中采用带有专家可信度的优化层次分析法来确定各指标的权重,增强了权重的精确性。通过定性与定量相结合的系统评价,为竞争对手的评价分析提供了一种客观且具有操作性的方法。
Proceeding from the viewpoint of value chain, this article constructs a fuzzy evaluation model of competitors based on value chain and uses this model to evaluate the competitors. During fuzzy evaluation, an optimized hierarchical analysis method with expert＇ s confidence is introduced to determine the weight of various indicators, which increases the accurary of the weight, By combining qualitative analysis with quantitative analysis, this article offers an objective and operable method for the identification and analysis of competitors.
出处
《情报理论与实践》
CSSCI
北大核心
2008年第3期370-373,396,共5页
Information Studies:Theory & Application
关键词
价值链
竞争对手
模糊评价
评价指标
分析
value chain
competitor
fuzzy evaluation
evaluation indicator
analysis
