摘要
本研究应用灰色系统理论,构建了竞争对手分类和排序的灰关联聚类模型,将评价对象系统化、模型化.克服了综合评价中给作用不同的指标赋以不同的权重的主观因素的影响,赋权的原始信息直接来源于客观环境,不仅能对待评对象进行聚类,同时还可以评出它们的优劣.并以中国彩电行业为例,对该模型进行了应用研究,结果能够较准确和直观地反映彩电企业间的竞争态势,证明了模型的有效性和实用性.
Based on the gray system theory, a gray clustering model is set up to classify and reorder among competitors. It overrides the subjectivity when the index weight is determined by using the objective information. The advantage of this model is not only to cluster the appraisal objectives, but also to evaluate them. Then, this article takes the main color TV enterprises as its research object, and carries out a practical research. The result is in line with the actual competitive situation of the color TV enterprises. It proves the availability and utility of this model.
出处
《情报学报》
CSSCI
北大核心
2007年第5期752-757,共6页
Journal of the China Society for Scientific and Technical Information
关键词
竞争对手
分类
排序
灰关联聚类
competitors, classify, reorder, gray clustering
