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“中国式过马路”行为意向成因分析及预测 被引量:8

An analysis and prediction of behavioral intention of Chinese style of crossing road
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摘要 为深入了解"中国式过马路"行为并分析其成因,基于计划行为理论(TPB)扩展模型制作出调查问卷,并得到495个覆盖各区域、各年龄层、各职业的有效样本。根据信效度分析结果,问卷可用来从违规行为态度、主观规范、知觉行为控制以及行为习惯4个角度解析"中国式过马路"行为意向成因。对样本数据做描述性统计,方差分析、分层回归、分组回归分析,所得结果表明:TPB原始变量可以解释行人产生从众闯红灯行为意向的41.95%,而扩展变量"行为习惯"又在此基础上增加了8.61%的解释力度。其中,从众倾向极不强烈的人群中仅主观规范能够用来显著推测其违规行为意向,而态度和知觉行为控制均不显著。最后针对分析结果提出相应的干预措施。 In order to deeply understand Chinese style of crossing road and analyze its causes, the authors designed a questionnaire based on extended theory of planned behavior model and got 495 effective copies filled out by people of many areas, age layers and occupations. According to the result of reliability and validity analysis, the copies of the questionnaire are validated to analyze the formation of Chinese style of crossing road intention from four perspectives including the attitude, subjective norm, perceived behav- ioral control and past behavior. Descriptive statistics, ANOVA, hierarchical regression, grouping regres- sion of data from the copies were made. The results show that TPB traditional variables can explain 41. 95 % of variance of behavior intention, while the expansion variable, past behavior, increases the explana- tion degree by 8.61% , that for people with extremely unconformity, subjective norm is the only variable to infer their illegal behavior intention, while other traditional variables don ~ appear at a significant level, and that in the end, the authors propose the corresponding intervention measures.
出处 《中国安全科学学报》 CAS CSCD 北大核心 2014年第11期47-52,共6页 China Safety Science Journal
关键词 行人 计划行为理论(TPB)扩展模型 行为习惯 从众倾向 违规行为 pedestrian extended model of theory planned behavior (TPB) habit herding tendency unregulated behavior
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