摘要
目的:探讨中医药博物馆跨文化传播存在的问题及其解决方案。方法:通过文献复习和自身实践等方式开展。结果:中医博物馆对外宣教工作目前存在的问题主要有:自我认知不足,缺乏自信;对外宣传的主动性不够;关键内容宣传不到位;体验少,说教多;宣传媒介手段传统;翻译水平阻碍跨文化沟通等。结论:当前中医药博物馆跨文化传播策略有:加强主体意识,增强文化自信;加强对外宣传的主动性;抓住主干,突出重点;增加互动体验项目;充分利用现代媒介开展宣传工作;合众聚力,突破语言障碍等。同时还需要借助其他资源进行合力传播。
Objective： To study the problem and its solution for intercultural communication of the TCM museum. Methods： Literature research with practice was applied. Results：The major problems are included as follows：self cognition deficiency and self-distrust,not initiative,not enough for the key content,lack of interaction,old media and low standards of translation,etc. Concluslon：The solution is as follows：strengthen the subjective consciousness and enhance the cultural confidence,strengthen the initial ive,extruding important contents,increase the interactive experience project,make full use of modem media,break the language barrier, etc.
出处
《中医药导报》
2015年第1期3-6,共4页
Guiding Journal of Traditional Chinese Medicine and Pharmacy
基金
广州市科技计划项目(2013KP012)
关键词
中医药
博物馆
跨文化
传播
Chinese medicine
museum
intercultural
communication
