摘要
对在线评论情感极性分类的研究现状与进展进行了总结。首先对情感类型的划分进行归纳,并针对在线评论中所涉及到的肯定和否定两种情感,从粗粒度、细粒度和实证研究三方面展开评述。为研究情感极性分类的商业价值,对在线评论将如何影响消费者的购买行为以及如何影响商家的销售绩效的工作进行整理和评述。最后对今后的研究方向进行展望。
This paper is a survey about the status quo and progress of sentiment polarity classification of online reviews. First of all, we summed up the division of sentiment types, and commented the positive and negative sentiments involved in online reviews from three aspects.To research the business value of sentiment polarity classification, we collated and commented how the online reviews effected on consumer buying behavior and sales performance of businesses. At last, the direction of future research was discussed.
出处
《情报科学》
CSSCI
北大核心
2012年第8期1263-1271,1276,共10页
Information Science
基金
国家自然科学基金资助项目(70971099)
上海市重点学科建设项目(B310)
关键词
情感极性分类
在线评论
综述
sentiment polarity classification
online reviews
survey
