摘要
现代科技的飞速发展从根本上改变了经济社会环境,世界正步入知识经济时代,这个时代,人是核心竞争力、价值的创造者,人力资源已成为现代企业的第一资源。企业应通过把营销思维注入人力资源管理中,关注员工的需要、置其于核心地位,展开营销化人力资源管理,从而实现员工、顾客与企业的共赢。
Modern science and technology develop fast.This has fundamentally altered the situation of economic and social environment.The world goes into the era of knowledge economy.In this era,human resources have become by far the primary resources.Human is the core competitiveness and the creator of price.This article introduces the current issue of human resources management,borrows the principle of marketing,and puts forth the human resource management with marketing thinking.It points out a new idea of human resource management for enterprise.
出处
《企业活力》
2012年第1期66-70,共5页
Enterprise Vitality
关键词
人力资源管理
员工
营销思维
需求
human resources management
staff
marketing thinking
requirement
