摘要
采用文献资料、专家访谈和问卷调查等方法就场馆市场化运营的体制性障碍进行了分析,认为主要表现在产权不清晰,国有资产管理体制不完善,投融资体制改革滞后,事业单位管理体制,监管约束机制尚不健全,经营自主权受限,运营政策不合理等方面。提出继续推行场馆投融资体制改革,吸引民间资本参与场馆市场化运营;场馆以赛后设计为主,积极融入城市;稳步推进场馆管理体制改革;建立体育场馆出资人制度,细化体育场馆运营政策等促进场馆市场化运营的建议。
Through literature study,expert interview and questionnaire,this paper analyzed the systematic obstacle of large stadiums.It was shown that major obstacles came from the fact that the property right was not clearly defined,the management system of the state-owned property was not perfect,the financing system lagged behind,management and supervision systems of the public non-profited organizations were not reasonable.Moreover,autonomy in management was limited and operation policies were not good enough.In view of these obstacles,it was held that reform of financing system should be carried out and more personal fundings should be introduced.The design of the stadiums should take the post-game operation and the enrichment of city life into serious consideration.Reform of stadium management system should also be executed and promoter system should be adopted.Operation policies should be more specific.
出处
《武汉体育学院学报》
CSSCI
北大核心
2011年第6期39-44,共6页
Journal of Wuhan Sports University
基金
国家社会科学基金资助青年项目(08CTY009)
教育部新世纪人才支持项目(080789)
关键词
大型体育场馆
市场化运营
体制性障碍
large stadium
marketization management
systematic obstacle
