摘要
该文在对房地产企业营销现状进行分析的基础上,探讨了房地产企业实施顾客关系营销的策略,并提出了实施中需要突破的几个关键。
Through analyzing the status quo of the marketing in real estate enterprises, this paper elaborates the marketing strategy of customer relationship implemented by the enterprises and puts forward a few keys in the implementation of the strategy.
出处
《嘉兴学院学报》
2007年第4期80-83,共4页
Journal of Jiaxing University
关键词
房地产企业
顾客关系营销
策略
real estate enterprise
customer- relationship marketing
strategy
