摘要
从"深阅读""浅阅读"的释义出发,阐述媒介融合背景下在阅读推广研究领域给"深阅读"进行界定,应该扩大"深阅读"的内涵和外延,着重关注4个维度的特征,即文本媒介维度、信息获取维度、文化交流维度和感受体验维度。提出在全民阅读语境下,新环境、新媒介、新读者呼唤新的"深阅读"思维模式,"深阅读"应该着眼于"多元"和"整合",以形式多样、内容丰富、情景交融、体验愉悦、交流共鸣为导向来策划和开展阅读推广活动。并且以"海尚悦读寻梦上海——海派文化阅读推广"为例,说明"文化阅读推广"由于主题明确,具有强烈的地方文化特色,如果以引导读者"深阅读"为目的,在策划时充分考虑"深阅读"推广4个维度特征,多途径整合图书馆媒介资源,循序渐进、由浅至深,可以说是对"深阅读"推广的一种很好的践行,值得更多的图书馆从适合本馆或本地方文化的方面去尝试。
This paper expounds the definition of'deep reading'in the reading promotion research field under the background of media fusion,suggests to expand the connotation and extension of'deep reading'and focuses on characteristics in four dimensions,namely,Text Media Dimension,Information Acquisition Dimension,Cultural Communication Dimension,and Experience Dimension.In the nationwide reading context,new environment,new media,and new readers call for a new'deep reading'thinking mode.'Deep reading'should stress on'diversity'and'integration',using diverse formats,rich content,mixed situations,pleasure experiences and resonant communication as guidelines to plan and carry out reading promotion activities.This paper takes'Love Reading,Dreaming Shanghai——Shanghai-style Culture Reading Promotion'activity as an example to illustrate that'culture reading promotion'activities with a clear theme and strong regional characteristics are a good practice to promote'deep reading',if aiming to guide readers to'deep reading',fully considering the four dimensions of'deep reading'in planning,and integrating library media resources in multiple ways step by step.It is worthwhile for more libraries to try in a way that accommodates their own collection/service or thelocal culture.
作者
蔡迎春
Cai Yingchun(Shanghai Normal University Library;Department of Information Management,Shanghai Normal University Humanities College)
出处
《图书馆杂志》
CSSCI
北大核心
2019年第4期34-40,共7页
Library Journal
关键词
阅读推广
海派文化
全民阅读
深阅读推广
Reading promotion
Shanghai-style culture
Nationwide reading
Deep reading promotion
