摘要
文章总结梳理了国内图书馆在开展阅读推广活动中的特色实践,指出图书馆在阅读推广活动中具有网点分布广体系成熟、读者服务传统悠久、内容资源丰富三方面优势,未来还需加强活动品牌打造与营销,并积极探索开展精准化阅读推广等路径。
The paper summarizes and sorts out the characteristic practices of domestic libraries in carrying out reading promotion activities, and emphatically analyzes the advantages of library industry in undertaking reading promotion and the ways to further expand the role value. The paper holds that libraries have three advantages in reading promotion activities: a wide network distribution and a mature system, a long tradition of serving readers, and a wealth of content and resources, as well as the libraries need to strengthen the brand building and marketing of the activities and actively explore the ways to develop accurate reading promotion.
作者
刘海鹏
李健
Liu Hai-peng;Li Jian
出处
《图书馆理论与实践》
CSSCI
2021年第3期78-83,共6页
Library Theory and Practice
基金
2018年国家社科基金项目“智慧社会建设背景下图书馆跨界合作服务模式研究”(项目编号:18BTQ029)
2020年西南大学图书馆一般科研项目“基于积分制理念的读者服务与激励研究”(项目编号:SWULIB2020B01)的研究成果之一。
关键词
阅读推广
图书馆
角色定位
Reading Promotion
Libraries
Role Definition
