摘要
近些年,文化和旅游不断融合发展,民众也愈发关注文化消费,旅游文化创意产业逐步成为塑造地方旅游品牌的重要工具,其对旅游业的进一步发展可发挥显著作用。乡村振兴战略下,古镇旅游业迎来了新的发展机遇,加强古镇旅游文创产品设计可提升对消费者的吸引力,增加古镇旅游的附加值,为旅游业的进一步发展提供有效助力。但从如今的古镇旅游文创产品设计情况来看,还存在同质化、创新性不足等众多问题,使其对消费者的吸引力偏弱,也难以为古镇旅游业发展做好铺垫。因此,后续还需要积极创新古镇旅游文创产品设计,打造出更多独一无二的旅游文创产品。
In recent years,culture and tourism have continued to integrate and develop,and the public has become increasingly concerned about cultural consumption.The tourism cultural and creative industry has gradually become an important tool for shaping local tourism brands,which can play a significant role in the further development of the tourism industry.Under the strategy of rural revitalization,the tourism industry in ancient towns has ushered in new development opportunities.Strengthening the design of cultural and creative products for ancient town tourism can enhance its attractiveness to consumers,increase the added value of ancient town tourism,and provide effective support for the further development of the tourism industry.However,from the current situation of cultural and creative product design in ancient town tourism,there are still many problems such as homogenization and lack of innovation,which make it less attractive to consumers and difficult to lay a foundation for the development of ancient town tourism industry.Therefore,it is necessary to actively innovate the design of ancient town tourism cultural and creative products in the future,and create more unique tourism cultural and creative products.
作者
宋亚洲
SONG Yazhou(Shandong Youthuniversity of Political Science School of Art Design,Jinan 250103,China)
出处
《鞋类工艺与设计》
2024年第23期171-173,共3页
SHOES TECHNOLOGY AND DESIGN
基金
山东省2023年青年政治学院高层次人才科研启动项目《新媒体艺术介入中国艺术乡建中的实践策略研究》(项目编号:XXPY23051)。
关键词
乡村振兴
古镇
旅游文创产品
产品设计
rural revitalization
ancient town
tourism cultural and creative products
product design
