摘要
在旅游产业不断向多元化发展过程中,红色旅游以其独特的形式特征,在当代旅游市场中占据重要地位。文旅融合背景下,加强红色旅游文创产品设计对于满足消费者红色旅游需求,延伸红色文化教育意义发挥重要作用。文章立足红色旅游文创产品内涵,分析了当前红色元素在旅游文创产品设计中的应用,并提出通过提高设计者创意能力、重视消费者情感体验、拓宽产品应用场景等途径,实现红色旅游文创产品的设计创新,丰富产品功能性,增强产品对消费者的吸引力,从而发挥红色旅游文创产品的重要价值。
In the process of diversified development of tourism industry, red tourism occupies an important position in the contemporary tourism market with its unique formal characteristics. In the context of cultural tourism integration, strengthening the design of cultural and creative products of red tourism plays an important role in meeting the needs of consumers for red tourism and extending the significance of red culture education. Based on the connotation of red tourism cultural and creative products, this paper analyzes the current application of red elements in the design of tourism cultural and creative products, and puts forward some ways to realize the design innovation of red tourism cultural and creative products, enrich product functionality and enhance the attraction of products to consumers by improving designers’ creative ability, paying attention to consumers’ emotional experience and broadening product application scenarios, So as to give play to the important value of red tourism cultural and creative products.
作者
戴凌云
DAI Lingyun(Law and Business School of Hubei University of Economics,Wuhan 430205,China)
出处
《鞋类工艺与设计》
2021年第15期45-47,共3页
SHOES TECHNOLOGY AND DESIGN
基金
湖北经济学院法商学院2021年院级科学研究项目《文旅融合下湖北红色文化旅游文创产品设计研究》(项目编号2021K01)。
关键词
红色元素
红色旅游
文创产品
设计
red element
red tourism
cultural and creative products
design
