摘要
文旅融合形势下,为实现乡村旅游文创产品在宣传地域特色文化、提高旅游经济效益等方面的价值,文章研究了乡村旅游文创产品开发价值,分析了文旅融合视角下乡村旅游文创设计现状,提出乡村旅游文创设计对策。在结合文创产品定位基础上,遵循因地制宜原则,设计出承载乡村文化内涵且具备商品属性的功能性、实用性文创产品,从而打造出具有地域文化特色的乡村旅游产业,实现经济、文化效益双丰收。
Under the situation of cultural and tourism integration,in order to realize the value of rural tourism cultural and creative products in the promotion of regional characteristics and culture,and to improve the economic benefits of tourism,the article studies the value of cultural and creative product development in rural tourism,analyses the current situation of cultural and tourism design in rural tourism under the perspective of cultural and tourism integration,and puts forward the countermeasures of rural tourism cultural and creative design.Based on the positioning of cultural and creative products and following the principle of adapting to local conditions,the article designs functional and practical cultural and creative products that carry the connotation of rural culture and have the attributes of commodities,so as to create a rural tourism industry with regional cultural characteristics and realise a double harvest of economic and cultural benefits.
作者
董萍
DONG Ping(Chodang University,South Jeollanamdo 58530,Korea)
出处
《鞋类工艺与设计》
2024年第14期110-112,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
乡村旅游
文旅融合
文创设计
rural tourism
cultural and tourism integration
cultural and creative design
