摘要
文化创意产业是社会发展的重要组成部分,而旅游文化创意产业,是其不可或缺的分支。随着生活水平的提高,各旅游景区也致力于提升人们的旅游体验感与幸福感,旅游文创产品作为旅游产业中的重要项目,也应探索出符合时代要求的品牌设计方向及推广途径。黑龙江拥有丰富的自然资源和民族文化,能够衍生出大量具有代表性的旅游文创产品,希望利用有效的推广途径,推动黑龙江省旅游业更好的发展。
Cultural creative industry is an important part of social development,and tourism cultural creative industry is an indispensable branch of it.With the improvement of living standards,all tourist attractions are also committed to improving people’s sense of tourism experience and happiness.As an important project in the tourism industry,tourism cultural and creative products should also explore the brand design direction and promotion channels that meet the requirements of the times.Heilongjiang has rich natural resources and national culture,which can generate a large number of representative tourism cultural and creative products.I hope to use effective promotion channels to promote the better development of tourism in Heilongjiang Province.
作者
王艳囡
WANG Yan-nan(Harbin Far East Institute of Technology,Haerbin 150016,China)
基金
黑龙江省艺术科学规划项目《基于数字化背景下黑龙江旅游文创产品设计研究》(2022B100)
关键词
旅游文创产品牌
创新性
推广途径
tourism,cultural and creative industry brand
innovation
promotion approach
