摘要
当人工智能生成内容(AIGC)技术介入网络文学的生产与传播过程,内容生产者如何创作出与生产力和信息化发展相适应的内容文本与作品样态,既是机遇也是挑战。基于UTAUT模型五个核心变量的交叉控制来研究网络文学作者在面对新技术时的个体使用意愿与行为,同时根据深入访谈后引入“写作焦虑”这一新的预测因子,对网络文学作者使用AI大语言模型的影响因素进行实证研究。结果发现:网络文学作者对技术接入的绩效期望较低;使用技术所需的知识储备和操作难易程度,以及技术使用中所获得的乐趣体验和压力缓解程度成为网络文学作者使用人工智能生成内容(AIGC)技术的主要影响因素;周围群体及社会媒体关于技术的讨论与使用会给网络文学作者带来不同程度的写作焦虑。基于此,网络文学人机协同生产将产生如下生态演替:创作主体从“创作自然人”到“模型伴生人”,再到“独立制作人”;故事内容从“体能码字输出”到“指令引导输出”,再到“算法分析输出”;多模态产品从“数字媒体产品”到“沉浸交互场景”,再到“虚拟全感空间”;创作平台从“契约写作关系”到“行业技术支撑”,再到“产业全链贯通”;政策抓手从“行为引导指令”到“权益细化规约”,再到“流程保障体系”。
When AIGC technology is involved in the production and dissemination of online literature,it is both an opportunity and a challenge for content producers to create content texts and works that are adapted to the development of productive forces and informatization.Based on the cross-control of the five core variables of UTAUT Model,this paper studies the individual willingness and behavior of online literature writers in the face of new technologies.In the meantime,according to the new predictor of“writing anxiety(WA)”introduced after in-depth interviews,an empirical study is made on the influencing factors of online literature writers'use of AI Large Language Model(LLM).It is found that online literature writers have low performance expectations for technology access;and the knowledge reserve and operation difficulty required by using technology and the fun experience and pressure relief gained in the use of technology are the main influencing factors for them to use artificial intelligence generated content(AIGC)technology;and the discussion and use of technology by other groups and social media brings about different levels of writing anxiety to online literature writers.Based on these findings,the man-machine collaborative production of online literature may produce some certain forms of ecological succession:the creative subject may shift from“a natural person of creative writing”to“a model companion”and then to“an independent producer”;the stories created may range from“physical code word output”to“instruction guidance output”and then to“algorithm analysis output”;multi-model products may range from“digital media products”to“immersive interactive scenes”and then to“total virtual sensory space”;the creative writing platform may range from“contract writing relationship”to“technical support of the industry”and then to“the whole chain of the industry”;and the policy starts from“behavior guidance instruction”to“rights refinement agreement”and then to“
作者
宋俊锋
安仲禹
SONG Junfeng;AN Zhongyu(School of Communication/School of Publishing,East China Normal University,Shanghai 200241,Shanghai,China;Kunming Online Literature Industry Committee,Kunming 650500,Yunnan,China;Faculty of Art and Communication,Kunming University of Science and Technology,Kunming 650500,Yunnan,China)
出处
《昆明理工大学学报（社会科学版）》
2024年第3期142-154,共13页
Journal of Kunming University of Science and Technology(Social Sciences)
基金
国家社会科学基金特别委托项目“中国出版业繁荣发展重大理论和实践问题研究”(23@ZH003)。
