摘要
根据UTAUT提供的影响结构,加入了焦虑、感知可信性、社会评价三个因素,构建了政务社交媒体公众接受模型。通过验证性因子分析发现,社会影响和社会评价是影响用户使用意愿的主要因素,绩效预期和感知可信性通过社会评价产生影响,而焦虑和付出预期影响不显著。研究结论如下:公众对个人隐私保护及言论管理方面存在的潜在问题不敏感;社会关系对政务社交媒体的推广效果有显著影响;公众期望政务社交媒体对整个社会有益(如提高政府透明度等)。
Based on UTAUT, a user acceptance model for social media of government was established, in which three hypothetical con-structs were spotlighted：anxiety of privacy and comments （ANX）, perceived credibility （PC） and social evaluation （SE）. By means of CFA we found, SE and social influence （SI） were main factors affecting user intention （UI）, while performance expectation （PE） and PC had impact on SE, however influences of ANX and effort expectation （EE） on UI were not significant. It was concluded that, firstly, public users were not sensitive to preserving their personal privacy and managing information on the internet;secondly, social relationship would be a good channel for promoting usage of governments＆#39; social media; last but not the least, public user expected social media to benefit the whole society such as improving government transparency and democracy.
出处
《情报杂志》
CSSCI
北大核心
2014年第2期177-182,共6页
Journal of Intelligence
基金
江苏省高校哲学社会科学研究重点项目"电子政务服务能力管理机制实证研究:基于江苏省典型政府服务部门的实验"(编号:2010 ZDIXM019)
江苏省社会科学基金一般项目"江苏省政府职能部门电子政务服务能力提升路径实证研究"(编号:12TQB008)研究成果之一
关键词
政务社交媒体
政务微博
公众采纳
使用行为
UTAUT
government social media
government microblog
UTAUT
user acceptance
user behavior
