摘要
研究旅游者感知对于旅游产品的开发具有重要意义。采用内容分析的方法,对沙溪古镇的网络游记进行分析,归纳了10个沙溪古镇旅游者感知文化元素主类目,得出沙溪古镇旅游者感知文化元素历时性变迁的时间轴,将其划分为“传统文化主导期、多元文化繁荣期、文化发展稳定期”。运用Geghi软件对三个阶段的高频词进行可视化呈现,得出沙溪古镇旅游者感知文化元素历时性改变的四方面特征,发现文化感知形式、内容、深度是文化元素发展与否的影响因素。根据研究结果提出旅游古镇文化旅游发展的4项建议。
The study of tourists’perception is of great significance for the development of tourism products.This study adopts the method of content analysis,analyzes the online travel notes of Shaxi Ancient Town,summarizes 10 main categories of cultural elements perceived by tourists in Shaxi Ancient Town,and obtains the time axis of the diachronic changes of cultural elements perceived by tourists in Shaxi Ancient Town.It can be divided into“the leading period of traditional culture,the flourishing period of multi-culture and the stable period of cultural development”.Geghi software is used to visualize the high-frequency words in three stages,and four characteristics of the diachronic changes of tourists’perception of cultural elements in Shaxi Ancient Town are obtained.It is found that the form,content and depth of cultural perception are the influencing factors for the development of cultural elements.According to the research results,four suggestions on the development of cultural tourism in ancient tourist towns are put forward.
作者
邓杨夏
明庆忠
刘宏芳
史鹏飞
DENG Yang-xia;MING Qing-zhong;LIU Hong-fang;SHI Peng-fei(Yunnan University of Finance and Economics,Kunming 650221,China)
出处
《黑龙江生态工程职业学院学报》
2024年第3期35-41,共7页
Journal of Heilongjiang Vocational Institute of Ecological Engineering
基金
云南省哲学社会科学创新团队重点科研项目“云南省现代化旅游文化产业体系构建研究”(2020tdxmzh05)
国家自然科学基金项目“边疆少数民族古镇地方性生产中的旅游空间正义:问题、测度与实现机制研究”(42161038)
云南省教育厅科学研究基金项目“基于视频分析的山地旅游者地方感对比研究”(2023Y0689)。
关键词
旅游者感知
旅游古镇
历时性
文化元素
Tourist perception
Ancient town
Diachronic
Cultural elements
