摘要
旅游地文化元素的游客感知偏好已经成为旅游研究的新热点,本研究根据网络游记内容对游客凝视视角下旅游地文化元素进行了深刻剖析,为后续研究提供理论依据。研究选取平遥古城为案例地,以2009—2019年网络游记为例探究游客凝视视角下文化元素的历时性差异。结果表明:(1)平遥古城文化元素主类目包含建筑文化、晋商文化、宗教文化、影视文化、餐饮文化和民俗文化六大类,且文化元素存在固化和变迁共存的现象。(2)平遥古城文化元素呈现符号化现象,且具有动静结合、传统现代融合、虚无实在交融等特征,在游客凝视下文化元素的内容和意义不断被重构。(3)历年来旅游者的情感类型以积极情绪为主,消极情绪历年来的占比最小且呈波动下降趋势。
Tourists’perceived preference for cultural elements in tourist destinations has become a new hotspot in tourism research.Based on the content of online travel notes,this study makes a profound analysis of cultural elements in tourist destinations from the perspective of tourists’gaze,providing theoretical basis for subsequent research.This study takes Pingyao Ancient City as the case to explore the diachronic differences of cultural elements from the perspective of tourists’gaze with the example of online travel notes from 2009 to 2019.The results show that:(1)The main categories of cultural elements in Pingyao Ancient City include architectural culture,Jin merchant culture,religious culture,film and television culture,catering culture and folk culture,and the cultural elements are solidified and changed.(2)The cultural elements of Pingyao Ancient City show the phenomenon of symbolization,and are characterized by the combination of dynamic and static,the integration of tradition and modern,and the integration of nihility and reality.The content and meaning of cultural elements are constantly reconstructed under the gaze of tourists.(3)The emotional types of tourists over the years are mainly positive emotions,while negative emotions account for the smallest proportion over the years and show a fluctuating downward trend.
作者
吴昕阳
赵媛
宋航
WU Xinyang;ZHAO Yuan;SONG Hang(School of Economics and Management,Northwest University,Xi’an 710127,China;Department of Cultural Tourism,Yuncheng University,Yuncheng 044000,China)
出处
《地域研究与开发》
CSSCI
CSCD
北大核心
2022年第4期107-112,共6页
Areal Research and Development
基金
运城学院重点学科研究项目(XK-2021039)。
关键词
游客凝视
文化元素
历时性
平遥古城
tourists gaze
cultural elements
diachronic change
Pingyao Ancient City
