摘要
在“大众创业、万众创新”教育背景下,培养创新型人才,进一步提高高等教育质量变得越来越重要。以吉林财经大学为例,探索课程教学范式改革路径,提出实行“模块化、专题化的理论教学体系”+“多途径、多手段的实践教学环节”的改革总体思路,确立市场营销学课程“知识传递—融会贯通—拓展创造”的梯度课程教学范式改革路径。基于此,学校应全面考虑各方面需求和特点,因材施教,不断创新,以实现教学范式改革的成功。
Under the background of mass entrepreneurship and innovation education,it is becoming more and more important to cultivate innovative talents and further improve the quality of higher education,Taking the course of"Marketing"of Jilin University of Finance and Economics as an example,this paper explores the reform path of curriculum teaching paradigm,puts forward the general idea of implementing the reform of"modular and thematic theoretical teaching system"+"multi-channel and multi-means practical teaching link,"and establishes the gradient curriculum teaching paradigm reform path of"knowledge transfer-integration-expansion and creation"of"Marketing"course.Based on this,schools should fully consider the needs and characteristics of all aspects,teach students in accordance with their aptitude,and constantly innovate in order to achieve the success of teaching paradigm reform.
作者
盛亚军
李文浩
Sheng Yajun;Li Wenhao(Jilin University of Finance and Economics,Changchun Jilin 130117)
出处
《对外经贸》
2023年第11期157-160,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
吉林省教育科学规划课题“‘双创’教育背景下《市场营销学》课程教学范式改革路径及对策研究”(项目编号:GH19167)。
关键词
创新创业
教学范式
改革路径
市场营销
Innovation and Entrepreneurship
Teaching Paradigm
Reform Path
Marketing
