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新文科建设背景下“市场营销学”专创融合的实践与探索 被引量:2

Practice and Exploration on the Integration of Specialty and Innovation of Marketing Course under the Background of New Liberal Arts Construction
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摘要 在新文科的建设过程中,注重创新创业教育,既是对国家有关教育政策的执行,也是增强新文科人才创业能力,培养创新精神,助力学生职业发展的有利之举。课程教学作为专业教育的重要组成部分,通过在课程中增加创新创业的内容,辅以其他的教学训练,可初步实现专业课教学的专创融合。以工商管理大类的基础专业课“市场营销学”为例,分析了新文科专业课程在实施专创融合时面临的问题,提出了相应的解决措施,并对学校管理层提出了加强教师创新创业教育培训,促进教学团队建设等建议。 In the construction of new liberal arts,the emphasis on innovation and entrepreneurship education is the implementation of the relevant education policies of the state.It is also a favorable move to enhance the entrepreneurial ability of new liberal arts talents,cultivate innovative spirit and help students’career development.Curriculum teaching is an important part of professional education.By adding the content of innovation and entrepreneurship in the curriculum,supplemented by other teaching and training,the combination of the two can be preliminarily realized.Taking the basic professional course of business administration"Marketing"as an example,this paper analyzes the problems faced by the new liberal arts professional courses in the implementation of the integration of specialization and innovation.In view of the existing problems,the corresponding solutions are put forward.This paper also puts forward some suggestions to the university management,such as strengthening the education and training of innovation and entrepreneurship for teachers and promoting the construction of teaching team.
作者 焦健 魏耘 JIAO Jian;WEI Yun(College of Economics&Management,China Three Gorges University,Yichang,Hubei 443002;Human Resources Department,China Three Gorges University,Yichang,Hubei 443002)
出处 《科教导刊》 2022年第4期72-75,共4页 The Guide Of Science & Education
基金 三峡大学2021年创新创业课程改革研究项目(Z202111) 三峡大学2021年高教研究项目(GJ2106) 三峡大学2020年研究生课程思政建设项目(SDKCSZ202005)
关键词 新文科 专业教育 创新创业 融合 new liberal arts professional education innovation and entrepreneurship integration
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