摘要
“元宇宙”作为具有时代代表性的热词,如今得到了业界广泛的关注,并已在多个角度融入了设计领域。NFT是non-fungible token的缩写,中文翻译为非同质化货币。NFT是经常与“元宇宙”一起提及的概念,NFT作为近来新兴的全新文化载体且伴随着非物质文化形态的与日俱增,其背后蕴藏的文化消费有着巨大的需求市场。文章以符号学三分法为理论基础,通过语形、语义、语用3个不同角度归纳IP设计的符号构成,对楚地IP设计中的三国人物形象符号进行分析解读,探索新的符号搭配,构建符合“元宇宙”时代背景下的IP设计,并赋予楚地IP新的时代意义,唤起大众对荆楚传统文化的记忆并吸引更多的投资者关注国内NFT市场。
As a representative hot word of The Times,"meta-universe"has been widely concerned by the industry and has been integrated into the design field from many angles.NFT is an abbreviation of non-fungible token,which translates to non-homogeneous currency in Chinese.NFT is a concept often mentioned together with"meta-universe".As a newly emerging cultural carrier,NFT has a huge demand market for cultural consumption with the increasing of non-material cultural forms.Based on the semiotic tripartite theory,this paper summarizes the symbol composition of IP design from three different perspectives:form,semantics and pragmatics,analyzes and interprets the symbols of the three characters in Chu IP design,explores new symbol collocation,builds IP design in line with the era of"meta-universe",and endows Chu IP with new era significance.Arouse the public's memory of Jingchu traditional culture and attract more investors to pay attention to the domestic NFT market.
作者
喻哲昊
刘卷
YU Zhe-Hao;LIU Juan(School of Arts,Hubei University,Wuhan,Hubei,430000)
基金
“深度学习--研究阐释二十大精神专项课题”基金:文化生态视域下荆楚“活态”传统礼仪器具的田野调查与文化传承
湖北省高等学校人文社科重点研究基地--湖北大学文化科技融合创新研究中心开放基金重点课题(WK201701)
湖北大学研究生思想政治教育工作专项研究课题(2023YGSZ012)。
