摘要
文章将常德方言作为主要研究对象,系统分析常德地域特色,研究常德方言语法特点,最后通过前期调研中收集到的方言词汇、高频句和歇后语进行分类,筛选出大众使用频率高和富有趣味性的语料,从文创产品和城市品牌的角度,对常德方言语料进行视觉化设计探索,研究方言视觉化设计的创新方式及价值取向。在常德方言视觉化的过程中融入常德传统文化以及人文风俗,以此推动常德方言的保护和传承工作,也为地域文化视觉化提供了新的设计思路和创意表现。
This text will Changde dialect as the main research object,system analysis changde Regional characteristics,study Changde dialect Grammatical features,finally,through the preliminary investigation collected dialectism、classify high-frequency sentences and allegorical sayings,screen out the corpus which is used frequently and interesting by the public,from the perspective of cultural and creative products and city brands,right Changde dialect exploration on visual design of corpus,study dialect innovative ways and value orientation of visual design.At Changde dialect in the process of visualization,changde traditional culture and humanistic customs are integrated,to promote it Changde dialect the protection and inheritance work,it also provides a new design idea and creative expression for the visualization of regional culture.
作者
周月麟
袁万成
Zhou Yuelin;Yuan Wancheng(Shenzhen University,Shenzhen 518060,China)
基金
广东省高等教育教学研究和改革项目《以城市空间视觉为核心的导向系统设计教学改革研究》(JG201802)
广东省哲学社会科学“十三五”规划《文字设计创新思维训练和创新能力实践研究》(GD17XYS36)。
关键词
常德方言
视觉化设计
汉字
创意
Changde dialect
visual design
Chinese character
original idea
