摘要
“元宇宙”是当下比较热门的词。主要解释了“元宇宙”是什么,介绍了我国服装行业现状,新赛道的市场发展前景,以及政策方向上的指引、计划,从“元宇宙”概念的发展背景出发,分析其在多个领域的应用方向:在人机交互领域上实现人机互动、五感交流等硬件基础方向的发展;在设计生产领域实现虚拟服装设计、私人定制化生产;在品牌营销领域实现虚拟IP塑造、虚拟空间购物体验。期望元宇宙相关技术今后能产生更多的应用方向,从各方面对服装行业进行赋能。
"Meta-verse" has become a buzzword recently.It mainly explained what the "meta-universe" is,introduced the current situation of China's garment industry,the market development prospect of the new circuit,and the guidance and plan in the policy direction.Then,starting from the development background of the concept of "meta-universe",it described its application direction in many fields:the development of hardware basic directions such as human-computer interaction and five-sense communication.In the field of design and production,virtual clothing design and private customized production were realized.In the field of brand marketing,virtual IP and shopping experience in brand virtual space were created.The meta-universe world empower the garment industry in all aspects in the near future.It is expected to produce more application directions.
作者
沈一民
徐云
史雨晴
SHEN Yimin;XU Yun;SHI Yuqing
出处
《时尚设计与工程》
2023年第4期15-16,共2页
The Journal of Fashion Design and Engineering
关键词
元宇宙服装
人机交互
数字技术赋能
meta-verse costume
human-computer interaction
digital technology enabling
