摘要
线上网络的零售方式决定了跨境电商需要面向不同国家的客户,这就要求跨境电商更需培养学生的诚实守信、爱岗敬业、品牌自信等职业素养。为落实“三全育人”的教育理念,教学团队在《跨境电商B2C实务》课程中,通过案例讨论、项目实战、双课堂联动等方式融入思政素养的教育,全面培养外贸领域的高素质技术技能人才。
Because of its online retail mode,cross-border e-commerce needs to face customers in different countries,especially to cultivate students'professional qualities such as honesty and trustworthiness,dedication to work,and brand confidence.In order to implement the“three comprehensive education”,the teaching team has integrated the ideological and political literacy education into B2C Practice of Cross-border E-commerce through case discussion,project practice,dual classroom interaction and other ways to comprehensively cultivate high-quality technical and skilled talents in the field of foreign trade.
作者
叶杨翔
钱奕儒
YE Yangxiang;QIAN Yiru(Zhejiang Industry&Trade Vocational College,Wenzhou 325003,China)
出处
《浙江工贸职业技术学院学报》
2023年第2期27-30,共4页
Journal of Zhejiang Industry & Trade Vocational College
基金
2021年度浙江省访问工程师校企合作项目“高职跨境电商产教融合模式研究”(FG2021236)
2021年度高职院校创新创业教育研究立项课题“‘课赛证创’合一创新创业人才培养模式研究与实践——基于跨境贸易岗位视角”(2021CXCYKT11)。
关键词
跨境电商
课程思政
思政渗透
cross-border e-commerce
curriculum ideology and politics
ideological and political infiltration
