摘要
“读图时代”的到来为人们提供了一种认识世界的全新视角,对于传统仪式的传播同样如此。裕固族传统仪式富含拥有自身文化特质的视觉符号体系,对其文化释义的研究,可从符号文本的双轴视域出发去理解仪式中的视觉符号及其传播实践如何与身体实践、仪式展演、时空再造等诸多要素发生勾连。通过搜集整理视觉符号,再将其打造成专属于仪式传播的视觉识别系统,一方面,传播者可借此甄别判断所要传播的各类文化符号,另一方面,接受者也可在观看的同时通过查询实现更为精准的解读。通过这种顺应时代特点而生发出的“观看”仪式的全新方式,裕固族传统仪式可在构筑现代社会“视觉图景”的同时,借由视觉传播实践更好地为铸牢中华民族共同体意识服务。
The advent of the picture-reading era has provided a new perspective of learning about the world and spreading traditional rituals.As the traditional rituals of the Yugu Nationality are rich in visual symbols with their own cultural characteristics,the research of its cultural interpretation can,under the vision of two axes of semiotics,explore how visual symbols ofthe rituals and their communication practices are linked to various factors such as body practices,ritual performances and space-time reconstruction.A visual identity system exclusive to ritual communication built with collected and sorted-outvisual symbols can not only help communicators identify various cultural symbols to be transmitted,but also allow receivers to understand them more accurately through query while watching.This new ritual-viewing way that conforms to the characteristics of the times can help traditional Yugu ritual construct visual pictures of modern society while serving the construction of thesense of community for the Chinese nation by virtue of visual communication practices.
作者
张辉刚
ZHANG Hui-gang(School of Journalism and Communication,Northwest Minzu University,Lanzhou 730000,China)
出处
《兰州大学学报（社会科学版）》
北大核心
2023年第1期108-118,共11页
Journal of Lanzhou University（Social Sciences）
基金
国家社会科学基金项目“祁连山区各民族口传文学传承保护机制创新研究”(20XMZ042)
国家民委中青年英才培养计划项目“‘乡村振兴’背景下甘青宁各民族婚俗文化的传播创新路径研究”。
关键词
裕固族
裕固族传统仪式
视觉传播
文化符号
文化释义
the Yugu Nationality
traditional Yugu rituals
visual communication
cultural symbols
cultural interpretation
