摘要
探讨短视频平台用户持续使用意愿的影响因素。基于TAM模型,结合技术性因素,以健康短视频为例,构建短视频平台用户持续使用意愿的影响因素模型,通过在线问卷搜集数据,获得326份有效样本,利用SPSS和AMOS分析数据。结果显示,推荐性和社交性正向影响感知有用性;个性化、推荐性和社交性正向影响感知易用性;感知有用性和感知易用性正向影响持续使用意愿。并提出相应的建议。
To explore the factors influencing users'continuance intention towards short video platforms.Based on the TAM model,combined with technical factors,taking health short videos as an example,the model of factors influencing users'willingness to continue using short video platforms was constructed.326 valid samples were obtained by collecting data through an online questionnaire,and the data were analysed using SPSS and AMOS.The results showed that recommendation and sociability positively influenced perceived useful⁃ness;personalization,recommendation and sociability positively influenced perceived ease of use;and per⁃ceived usefulness and perceived ease of use positively influenced continuance intention.Corresponding sug⁃gestions are proposed.
作者
张彬
崔海兰
单思远
王文雅
ZHANG Bin;CUI Hai-lan;SHAN Si-yuan;WANG Wen-ya(School of Information Resource Management of Liaoning University,Shenyang 110100,China;Liaoning University Library,Shenyang 110100,China;School of Cultural Heritage and Information Management of Shanghai University,Shanghai 200444,China)
出处
《图书馆研究》
2023年第2期97-109,共13页
Library Research
基金
辽宁省社会科学规划基金项目“信息行为全过程视角下在线健康社区用户自我信息披露行为研究”(项目编号:L21CTQ002)
辽宁省哲学社会科学青年人才培养对象委托课题“探索式健康搜索中的注意偏向及与健康结果的联动机制研究”(项目编号:2022lslqnrcwtkt-26)
辽宁省高等学校图书情报工作委员会基金项目“人工智能环境下智慧图书馆服务创新研究”(项目编号:LTB201821)的研究成果之一。
关键词
短视频平台
健康短视频
TAM模型
技术性因素
持续使用意愿
short video platforms
health short video
technology acceptance model
technological factor
continuance intention
