摘要
吉林省是中国十大冰雪旅游景区之一,拥有着大量的优质冰雪资源,并在冬奥会背景下探索出一条新道路。但是,由于冰雪健身意识,旅游消费水平,冰雪旅游宣传和指导训练人员等方面存在不同程度的问题,影响了冰雪体育运动和旅游业的发展。因此,该文通过分析吉林省冰雪体育旅游产业发展存在的问题,再结合发展优势,在冬奥会背景下探究吉林省冰雪体育旅游发展的路径。以期通过资源整合,完善产业链条,品牌宣传,技术培训的方式,打造具有特色的冰雪旅游品牌。
Jilin Province is one of the top ten snow and ice tourist attractions in China, with a large number of highquality snow and ice resources, and has explored a new road under the background of the Winter Olympic Games.However, the development of ice and snow sports and tourism has been affected due to various problems in ice and snow fitness awareness, tourism consumption level, ice and snow tourism publicity and training personnel. Therefore,this paper analyzes the problems in the development of Jilin ice and snow sports tourism industry, combined with the development advantages, and explores the development path of Jilin ice and snow sports tourism in the context of the Winter Olympics. With a view to creating a distinctive ice and snow tourism brand through resource integration,improving the industrial chain, brand publicity and technical training.
作者
王建东
周冰
WANG Jiandong;ZHOU Bing(The Tourism College of Changchun University,Changchun,Jilin Province,130000 China)
出处
《当代体育科技》
2022年第32期91-94,共4页
Contemporary Sports Technology
基金
吉林省高教科研课题(项目名称:吉林省冰雪体育旅游特色发展研究,项目编号:JGJX2021D666)
2021年吉林省教育科学“十四五”规划课题(项目名称:高校体育课线上+线下混合式教学模式探索与实践研究,项目编号:GH21432)。
关键词
冬奥会
地理气候
配套设施
资源整合
品牌宣传
冰雪体育旅游产业
Winter Olympics
Geographical climate
Supporting facilities
Resource integration
Brand promotion
Ice and snow sports tourism industry
