摘要
冰雪体育旅游不仅是黑龙江省旅游产业的重要组成部分,还是黑龙江省旅游经济的重要支柱。虽然黑龙江省冰雪体育旅游产业呈现增长迅猛的现状和经济效益显著,但存在产品竞争力不强、服务水平不高和产业联动性不足等问题,不仅已经制约其发展,同时对经济收益也产生了较为严重的影响。基于产业融合的发展理念,提出打造冰雪体育旅游传媒信息平台、构建冰雪体育旅游教育培训体系和开发冰雪体育旅游文化创意产品等发展路径,以此促进黑龙江省冰雪体育旅游产业的发展。
Ice and snow sports tourism is not only an important part of the tourism industry in Heilongjiang Province, but also an important pillar of the tourism economy in Heilongjiang Province. Although the ice and snow sports tourism industry in Heilongjiang Province is growing rapidly and has significant economic benefits, there are problems such as weak product competitiveness, low service levels, and insufficient industrial linkage, which have not only restricted its development, but also produced more serious impact on economic benefits.. Based on the development concept of industrial integration, the development path of building an ice and snow sports tourism media information platform, constructing an ice and snow sports tourism education and training system, and developing cultural and creative products of ice and snow sports tourism is proposed to promote the development of the ice and snow sports tourism industry in Heilongjiang Province.
作者
付春艳
高俊
FU Chun-yan;GAO Jun(School of Sports Science,Harbin Normal University,Harbin 150025,China)
出处
《边疆经济与文化》
2020年第12期10-13,共4页
The Border Economy and Culture
基金
黑龙江省哲学社会科学规划项目(17TYB056)。
关键词
体育产业
冰雪体育旅游
产业融合
sports industry
ice and snow sports tourism
industrial integration
