摘要
采用文献资料、逻辑分析等研究方法,对新时代体育全媒体传播格局构建的逻辑起点、基本追求及推进路径进行研究和阐释。在厘清新时代体育传播的历史逻辑、现实逻辑与理论逻辑的基础上,提出新时代体育全媒体传播格局构建的任务追求与原则追求,探骊新时代体育全媒体传播格局构建的实施路径。研究认为,新时代体育全媒体传播格局构建是一项系统工程,既统筹国内体育全媒体传播格局,又布局国际体育全媒体传播格局,最终通过推进体育全媒体传播工程、建立体育全媒体传播体系、打造体育全媒体传播格局3个维度来构建新时代体育全媒体传播格局的国内外路径。
Using the methods of literature review, logical analysis, this paper studies and interprets the logical starting point, basic pursuit and advancement path of constructing the sports all-media communication pattern in the new era. On the basis of clarifying the historical logic, realistic logic and theoretical logic of sports communication in the new era, the task pursuit, principle pursuit of constructing the sports all-media communication pattern in the new era are put forward, and the strategy to implement the construction of sports all-media communication pattern in the new era is explored. The research shows that the construction of sports all-media communication pattern in the new era is a systematic project, which not only coordinates the domestic sports all-media dissemination pattern, but also lays out the international sports all-media dissemination pattern. A domestic and foreign coordinated path for the sports all-media communication pattern in the new era can be established by promoting the sports all-media communication project, establishing a sports all-media communication system and building a sports all-media communication pattern.
作者
张德胜
王创业
王德辉
吕永峰
ZHANG Desheng;WANG Chuangye;WANG Dehui;LV Yongfeng(Department of Journalism and Communication,Wuhan Sports University,Wuhan Hubei 430079;College of PE,Harbin University,Harbin Heilongjiang 150086)
出处
《成都体育学院学报》
CSSCI
北大核心
2022年第6期8-14,共7页
Journal of Chengdu Sport University
基金
国家社会科学基金重大招标项目“新时代体育全媒体传播格局构建研究”(21&ZD345)
国家社会科学基金重点项目“新时代中国体育外交转型的机制创新与路径选择研究”(19ATY004)。
关键词
体育传播
体育全媒体
媒体融合
传播工程
传播体系
传播格局
sports communication
sports all media
media integration
communication engineering
communication system
communication pattern
