摘要
体育健康传播是促进人的身心健康发展的重要方式,对全面推进健康中国建设、增进民生福祉具有深远意义。在渐入数字文明时代之际,人机交互在增进技术红利、用户赋权的同时,其融于体育健康传播实践可能带来一定受众风险:以语言模型倚重生成符号传播,弱化体育默会知识传授,遮蔽受众身体认知实践;以深度学习模拟神经网络结构,阻碍体育情感体验互动,助长受众情感异化倾向;以机器算法强化迭代数据分析,消弭体育精神文化赓续,加剧受众道德失范危机;以元宇宙超现实建构虚拟空间,桎梏体育现实意义交流,诱发受众认知含混隐患。为此,倡导以身体共在回归体育健康传播具身实践,以个体共情促进体育健康传播情感交流,以主体共律内化体育健康传播道德律令,以群体共识构建体育健康传播意见市场,以此达成通过体育健康传播促进人的健康全面发展的未来目标。
Sports health communication is an important way to promote the development of physical and mental health,which has far-reaching significance for comprehensively promoting the construction of a healthy China and improving people's well-being.In the present and future era of digital civilization,while enhancing technology dividends and empowering users,human-computer interaction may bring certain audience risks when it is integrated into sports health communication practice:language model relies on symbol generation communication,weakens tacit sports knowledge teaching,and Overshadowing the audience's physical cognitive practice;Simulation of neural network structure by deep learning,hinder the interaction of sports emotional experience,and promote the alienation tendency of audience emotion;Machine algorithm is used to strengthen iterative data analysis,eliminate the persistence of sports spirit and culture,and intensify the crisis of audience moral anomie.The construction of virtual space with meta-cosmic surreality fetters the communication of realistic meaning of sports and increases the hidden danger of audience’s cognitive ambiguity.Therefore,it is advocated to return to the embodied practice of sports health communication with body co-presence,promote the emotional communication of sports health communication with individual empathy,internalize the moral law of sports health communication with subject co-law,and construct the opinion market of sports health communication with group consensus,so as to achieve the future goal of promoting the all-round development of human health through sports health communication.
作者
阎晋虎
于晓梅
张业安
孙浩
YAN Jin-hu;YU Xiao-mei;ZHANG Ye-an;SUN Hao(School of Physical Education,Shanghai University of Sport,Shanghai 200438,China;School of Journalism and Communication,Shanghai University of Sport,Shanghai 200438,China)
出处
《广州体育学院学报》
北大核心
2023年第4期107-114,共8页
Journal of Guangzhou Sport University
基金
2021年度国家社会科学基金一般项目(21BTY034)
2022年度教育部人文社会科学研究一般项目(22YJCZH155)。
关键词
体育健康传播
人机交互
受众分析
Sports Health Communication
Human-Computer Interaction
Audience Analysis
