摘要
数字时代奥林匹克运动的传播形态在技术、资本等因素作用下不断迭代创新,对推动奥林匹克运动传播新图景的建设作用凸显。在数字奥林匹克运动传播形态演进历程中,奥林匹克运动传播经历了3个阶段发展模式,即从数字1.0时代的以内容驱动为主体的线性传播模式生成,到数字2.0时代的以用户驱动为主导的交互传播模式变迁,再到现阶段数字3.0时代的以数据驱动为核心的沉浸传播模式建构。在建构沉浸传播模式过程中,发现存在数据空间阻隔、感知有边界、人机有界限等现实困境,亟待打破数据区隔、超越感知边界、突破人机界限来实现人与信息、人与自身、人与技术的无边界融合创新策略。
The communication formats of the Olympic Movement in the digital age are constantly changing and getting innovative under the influence of technology,capital and other factors,which will facilitate developing a new vision for Olympic communication. In the evolution of digital Olympic communication formats,the Olympic movement communication has gone through three stages:linear content-driven communication in the Digital Era 1.0;user-driven interaction in the Digital Era 2.0;immersive data-driven communication in the Digital Era 3.0. In the process of developing the immersive communication format,it is discovered that there are challenges such as data space barriers,perceptual boundaries,and human-machine boundaries. It is urgent to break through the barriers of data separation,transcend the perceptual boundaries,and break through the human-machine boundaries to integrate people and information,people and themselves,and people and technology.
作者
张德胜
王德辉
ZHANG De-sheng;WANG De-hui(School of Journalism and Communication,Wuhan Sports University,Wuhan 430079,Hubei China;School of Physical Education,Harbin University,Harbin 150086,Heilongjiang China)
出处
《北京体育大学学报》
CSSCI
北大核心
2021年第8期9-18,共10页
Journal of Beijing Sport University
基金
国家社会科学基金重点项目“新时代中国体育外交转型的机制创新与路径选择研究”(项目编号:19ATY004)。
关键词
奥运传播
传播模式
迭代与创新
数字时代
Olympic communication
communication format
changes and innovation
digital age
