摘要
在中国式现代化视域下,体育作为无国界平台将成为讲好中国故事、塑造国际形象的重要手段。在党的二十大报告中指出,要提升对外传播的效能,在中国式现代化发展中需要构建高效适配的话语传播机制。在理念的升维下,对未来体育对外传播的发展提出了全新的价值指向。然而,通过对中国体育对外传播的现状分析发现,目前中国体育对外传播仍然面临着体育“泛政治化”的侵扰、全媒体传播格局建构善治的凝滞不前以及体育文化间性缺失与共识撕裂等问题。因此,研究将立足于“中国式现代化”这一时代命题,探明国际视野下中国体育对外传播的内涵,并从中寻求时代启示。未来,中国体育对外传播将立足当下,通过搭建国际品牌赛事、主动出击争夺话语权、凝聚共识,走向更美好的未来。
In the perspective of Chinese modernization,sports,as a borderless platform,will become an important means to tell Chinese stories and shape international images.In the report of the 20th National Congress of the Communist Party of China,it is pointed out that in order to promote the improvement of external communication efficiency,an efficient and suitable discourse communication mechanism is needed in the development of Chinese-style modernization.With the enhancement of the concept,it gives a new value direction for the future development of external sports communication.Through the analysis of the current sit‐uation of China‘s external sports communication,China is still faced with such problems as the intrusion of pan-political sports,the stagnation of the construction of all-media communication pattern and good governance,and the lack of intercultural sports and the tearing of consensus.Therefore,this study will base on the proposition of The Times of Chinese-style modernization,ex‐plore the connotation of Chinese sports communication from an international perspective,and seek enlightenment of The Times.In the future,China’s external sports communication will be based on the present through the construction of international brand events,the initiative to fight for the right to speak,and gather consensus towards a better future.
作者
胡奇
滕姗姗
HU Qi;TENG Shanshan(School of Journalism and Communication,Wuhan University of Physical Education,Wuhan 430079,China)
出处
《南京体育学院学报》
2023年第7期15-19,共5页
Journal of Nanjing Sports Institute
基金
湖北省“楚天学者”特聘教授计划资助项目
湖北省教育厅哲学社会科学研究课题重点项目“融合与裂变:全媒体时代湖北广电产业核心竞争力的发展战略研究”(19D084)。
关键词
体育传播
中国式现代化
对外传播
sports communication
Chinese-style modernization
external communication
