摘要
随着大众旅游时代的到来,全地域、全产业、全过程、全社会、全时空的全域旅游发展模式成为主流,博物馆作为文旅融合发展的重要一环,应将自身置于全域旅游视野下寻求新的发展路径,以开放姿态主动融入城市经济社会发展大局。近年来,南京市致力于打造高质量“博物馆之城”,场馆设施扩容提升、产品供给日益丰富、馆际合作初具规模,但仍旧存在发展水平不均衡、合作整合缺力度、产品缺乏新意、配套服务不完善等问题。未来,南京各地区可在全域旅游视野下,通过全地域整合、全领域融合、全时间服务、全民共享、全媒体宣传、全方位打造、全社会参与等进一步激发博物馆发展活力。
With the advent of the era of mass tourism,the"all-for-one"tourism that encompasses all regions,all industries,all processes,all societies and all times and spaces has become the mainstream developmental pattern.Museums play an important role in the process of integration of culture and tourism.They should seek for new development paths in the context of all-for-one tourism and actively integrate into the overall economic and social development of the city with an open attitude.In recent years,Nanjing has been committed to building a high-quality"city of museums".Museum facilities have been improved,various forms of cultural tourism products have been developed,and the cooperation network among museums has taken shape.However,problems of uneven development,inadequate cooperation and integration,lack of originality in products,and imperfect supporting services are still seen.In the context of the national all-for-one tourism campaign,the different regions of Nanjing may further stimulate the vitality of museum development through approaches of all-region integration,all-field cooperation,all-time service,all-people sharing,all-media publicity,all-dimension experience,and all-society participation.
作者
唐郦薇
TANG Li-wei(Nanjing Museum Adiministration,Nanjing,Jiangsu,210000)
出处
《东南文化》
CSSCI
北大核心
2022年第5期175-182,共8页
Southeast Culture
关键词
博物馆
全域旅游
文旅融合
南京地区
museum
all-for-one tourism
integration of culture and tourism
Nanjing
