摘要
传统文化研学旅行作为促进文化消费的新业态具有重要的研究意义。文中以山东曲阜作为案例地,通过问卷调查和实地观察,基于计划行为理论,构建传统文化研学旅行行为影响因素的结构方程模型,探究影响传统文化研学旅行行为的主要因素。研究结果表明:行为态度、主观规范和研学情境对传统文化研学旅行行为意愿产生显著的正向影响,而行为意愿对参与行为产生显著的正向影响;同时,行为态度、主观规范和研学情境通过行为意愿间接对参与行为产生显著影响。结合研究,提出了引导中学生参与传统文化研学旅行的对策建议。
Educational traditional culture travel,as a new business model to promote cultural consumption,is of great research significance.Taking Qufu,Shandong province as a case,through questionnaire survey and field observation,based on the planned behavior theory,a structural equation model was constructed to analyze the factors that impact the educational traditional culture travel behavior,and its major contributing factors were explored.The results show that behavior attitude,subjective norms and external environment have significant positive impact on behavior intention of educational traditional culture travel,while behavior intention has a significant positive impact on participation behavior;meanwhile,behavior attitude,subjective norms and external environment impact indirectly the participation behavior through behavior intention.Based on the results,we put forward some measures and suggestions to guide secondary school students to participate in educational traditional culture travel.
作者
汪小倩
路幸福
WANG Xiaoqian;LU Xingfu(School of Law,Anhui Nommal University,Wuhu 241000,China)
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2022年第7期202-208,共7页
Journal of Arid Land Resources and Environment
基金
国家社会科学基金项目(18BSH098):新时代中华优秀传统文化消费的社会学研究资助。
关键词
传统文化研学旅行
行为意愿
参与行为
计划行为理论
educational traditional culture travel
behavioral intention
participation behavior
planned behavior theory
