摘要
在考虑消费者环境责任的情况下研究了单个垄断制造商的生产模式选择及绿色度联合决策问题。根据消费者是否具有环境责任,将其划分为绿色消费者与普通消费者两类。通过建立普通产品、绿色产品与混合产品三种不同的生产模型,探讨制造商最优决策和生产模式的选择问题,并进一步研究了消费者的环境责任和数量关系对制造商的决策和社会福利的影响。结果发现:从制造商和消费者剩余的视角来看,混合产品生产模式总是最优生产策略;但从社会福利角度来看,最佳生产模式则取决于两类消费者所占比例大小。此外,制造商的利润和整个社会福利都随消费者绿色意识的增强而增加,随绿色技术开发成本的增加而降低.
This paper studies the joint decisions of production mode selections and greenness of one monopolistic manufacturer in the presence of consumers′ environmental responsibility. According to whether consumers have environmental responsibility, they are divided into green consumers and regular consumers. By establishing three different production models of regular product, green product and mixed product, it discusses the optimal decisions of the manufacturer and the production mode selections, and further studies the influence of consumers′ environmental responsibility and quantity relation on the manufacture′s decision-making and social welfare. Results show that, from the perspective of manufacturer and consumer surplus, the mixed product production mode is always the optimal production strategy. However, from the perspective of social welfare, the best production mode depends on the proportion of the two types of consumers. In addition, the manufacturer′s profit and the overall social welfare increase in the consumers′ green awareness and decrease in the development cost of green technology.
作者
兰冲锋
季桓永
毕功兵
LAN Chong-feng;JI Huan-yong;BI Gong-bing(School of Management,University of Science and Technology of China,Hefei 230026;School of Economics,Fuyang Normal University,Fuyang 236037;School of Economics and Management,Beijing Information Science and Technology University,Beijing 100192)
出处
《软科学》
CSSCI
北大核心
2022年第5期115-121,136,共8页
Soft Science
基金
国家自然科学基金项目(71771055、71731010、72102020)
安徽省高校人文社会科学研究重大项目(SK2021ZD0060)
安徽省高校自然科学研究重点项目(KJ2020A0523)
安徽省哲学社会科学规划项目(AHSKY2020D24)
北京信息科技大学促进高校分类发展重点研究培育项目(2121YJPY227)。
关键词
环境责任
定价
绿色度
社会福利
environmental responsibility
pricing
greenness
social welfare
