摘要
知识付费是分享经济的一种重要形式,对知识付费App用户的持续使用意愿进行研究,有助于实现知识付费App的可持续发展。基于ECM-ISC模型,结合心流理论以及知识付费App的特点,构建知识付费App用户持续使用意愿的模型,采用结构方程对模型和假设进行检验。结果表明:感知有用性、满意度、主观规范、感知行为控制、感知隐私风险对持续使用意愿均有显著影响;心流体验虽然对持续使用意愿没有显著影响,但是对感知有用性和满意度有显著影响。
Knowledge payment is an important form of sharing economy.Researching users'continuance intention to use knowledge payment apps will help realize the sustainable development of knowledge payment apps.Based on the ECM-ISC model,combined with the flow theory and the characteristics of knowledge payment apps,this paper constructs a model of the users'continuance intention to use knowledge payment apps and uses the structural equation model to test the model and hypotheses.The results show that perceived usefulness,satisfaction,subjective norms,perceived behavior control,and perceived privacy risks all have a significant impact on users'continuance intention.Although the flow experience has no significant impact on users'continuance intention,it has a significant impact on the perceived usefulness and satisfaction.
作者
薛云建
董雨
浦徐进
XUE Yunjian;DONG Yu;PU Xujin(School of Business,Jiangnan University,Wuxi 214122,China)
出处
《经济与管理》
CSSCI
2021年第4期17-23,共7页
Economy and Management
基金
江苏高校哲学社会科学研究重大项目(2020SJZDA061)。
关键词
知识付费
持续使用意愿
心流体验
主观规范
knowledge payment
continuance intention
flow experience
subjective norm
