摘要
数字经济时代,众多知识消费平台的快速发展,使得知识消费成为大众消费的新趋势。本文通过分析知识消费的特点及其市场规模,从需求和供给两方面构建定价模型,并从市场方面分析知识产品价格影响因素。研究发现:知识产品价格与市场供求和市场结构有关。知识消费者的期望效用大小决定了知识需求者愿意支付的价格;知识成交数目越高,即消费人群越庞大,知识产品的价格就会降低;知识提供者的投资收益率越高,知识产品提供者的生产成本和转移成本越高,知识消费者的内容学习成本越高,即所需要学习的知识越复杂,知识产品价格越高。因此,大力推动高质量知识生产与消费,有利于促进知识经济高质量发展。基于此,提出以下建议:完善覆盖全面、服务规范、智能高效的知识产品供给体系;构建内容新颖、形式多样、融合创新的知识发展格局;建立规范有序、充满活力的市场化运营机制。
In the era of digital economy,the rapid development of many knowledge consumption platforms makes knowledge con-sumption a new trend of mass consumption.By analyzing the characteristics of knowledge consumption and its market scale,this study builds a pricing model from both demand and supply,and analyzes the factors affecting the price of knowledge products from the market.The results of this study indicate that the price of knowledge products is related to market supply and demand and market structure.The expected utility of knowledge consumers determines the price that knowledge demanders are willing to pay;the higher the number of knowledge transactions,that is,the larger the consumer group,the lower the price of knowledge products;the higher the return on invest-ment of knowledge providers,the higher the production cost and transfer cost of knowledge providers,and the higher the content learning cost of knowledge consumers,that is,the more complex the knowledge to be learned,the higher the price of knowledge products.There-fore,vigorously promoting high-quality knowledge production and consumption is conducive to promoting the high-quality development of knowledge economy.Based on this,the following suggestions are put forward.Improve the comprehensive coverage,standard service,in-telligent and efficient knowledge product supply system;construct a knowledge development pattern with novel content,diverse forms and integration of innovation;establish a standardized,orderly and dynamic market-based operation mechanism.
作者
王来东
朱新硕
余万林
王英
WANG Laidong;ZHU Xinshuo;YU Wanlin;WANG Ying
出处
《价格理论与实践》
北大核心
2023年第7期42-46,共5页
Price:Theory & Practice
基金
山东省自然科学基金“企业数字化并购的驱动因素、决策选择及效应评价研究”项目(ZR2022MG065)。
关键词
数字经济
知识付费
知识定价
价格机制
digital economy
knowledge payment
knowledge pricing
price mechanism
