摘要
【目的】对知识问答类SNS用户的持续使用意愿进行实证研究,探索影响用户持续使用过程中的主要影响因子。【方法】以ECM-ISC模型作为参考框架并根据知识问答类SNS的特点引入感知趣味性、感知隐私风险、感知转换成本及主观规范四个影响因素,建立研究模型。通过发放调查问卷得到315份有效问卷,并在有效问卷数据的基础上利用SPSS17.0和AMOS17.0软件对模型中所含变量与假设进行验证。【结果】ECM-ISC模型对于知识问答类SNS有良好的适用性;感知趣味性对满意度具有显著正向影响;感知趣味性和主观规范对持续使用意愿具有显著正向影响;感知隐私风险对持续使用意愿具有显著负向影响;感知转换成本对持续使用意愿的正向影响未能通过验证。【局限】调研数据是横截面数据,且研究过程中关于知识问答类SNS的社会化因素介入还不够。
[Objective] The study aims to explore the users＇ intemion of continuing with the use of Question ＆ Answer SNS, and to identify the dominant influencing factors. [Methods] Based on Expectation Confirmation Model of 1S Continuance （ECM-ISC）, the study introduces 4 influencing factors （Perceived Playfulness, Perceived Privacy Risks, Perceived Switching Costs and Subjective Norm） according to question-and-answer SNS＇s features, and then builds a research model. The research designs a questionnaire and conducts a survey： After the data collection, this paper uses SPSS 17.0 and AMOS 17.0 to analyze the 315 valid questionnaires in order to verify the constructs and hypotheses of the research model. [Results] The research findings show that： 1） ECM-ISC has good applicability to question-and-answer SNS; 2） the effect of ＂Perceived Playfulness＂ on Satisfaction is significantly positive; 3） the effect of ＂Perceived Playfulness＂ and ＂Subjective Norm＂ on ＂Continuance Intention＂ is significantly positive; 4） the effect of ＂Perceived Privacy Risks＂ on ＂Continuance Intention＂ is significantly negative; 5） the positive effect of ＂Perceived Switching Costs＂ on ＂Continuance Intention＂ fails to be validated. [Limits] The study only analyzes the cross-sectional data and subjective data, and the social elements are not highly emphasized in the current study.
作者
赵宇翔
SNS Zhao Yuxiang(School of Economics and Management, Nanjing University of Sci＆Tec)
出处
《图书馆杂志》
CSSCI
北大核心
2016年第9期25-37,共13页
Library Journal
基金
国家自然科学基金青年项目"基于行动者网络框架的众包模式设计与管理研究"(项目编号:71403119)的研究成果之一
关键词
知识问答类SNS
持续使用意愿
期望确认理论
感知趣味性
Questio^a ＆ Answer SNS, Intention for continuous use, Expectance and confirmation theory, Perceived playfulness
