摘要
[目的/意义]对国内社交媒体用户持续使用行为研究文献进行梳理与总结,以把握国内用户持续使用研究的发展动态。[方法/过程]以CSSCI期刊库2012-2018年发表的社交媒体用户持续使用行为研究论文为研究对象,从相关理论和模型、因果分析框架、未来研究方向三方面剖析国内社交媒体用户持续使用研究现状。[结果/结论]研究发现:采用的理论模型最多的是信息系统持续使用模型及其扩展模型,其次是技术接受模型。本文提出了一个社交媒体用户持续使用行为研究的因果关系分析框架,将纷繁复杂的前因变量、中介变量、调节变量和结果变量都囊括其中。最后指出了未来研究方向。
[Purpose/Significance]The paper sorted out and summarized the domestic research literatures in the field of social media user continuance usage,grasped the domestic development trend of research on user continuance usage and provides ideas and suggestions for the future research of social media user continuance usage.[Method/Process]Selecting the research papers on social media user continuance usage published in CSSCI journals as the object.the paper analyzed the current research situation of domestic social media user continuance usage from the three aspects of the relevant theory and model,casual-chain framework,future research directions.[Results/Conclusions]The study found that the most commonly used theoretical model was the ECM-IS and its extension model.This paper proposed a causal-chain framework for the research on the continuous use behavior of social media users,including numerous and complex variables such as antecedents,mediatings,moderatings and outcomes.Finally,the paper put forward several suggestions for the future research.
作者
朱多刚
Zhu Duogang(School of Journalism and New Media,Xi'an Jiaotong University,Xi'an 710049,China;Research Center of New Media and Social Governance of Shaanxi Province,Xi'an 710049,China)
出处
《现代情报》
CSSCI
2019年第9期131-141,共11页
Journal of Modern Information
基金
教育部哲学社会科学重大攻关项目“改革开放40年来大众媒介与社会思潮传播研究”(项目编号:18JZD022),教育部人文社会科学青年基金项目“移动新闻服务的用户初始采纳与持续使用行为研究”(项目编号:18XJC860002)
第62批中国博士后科学基金面上资助项目“移动新闻服务的用户采纳模型及推进策略研究”(项目编号:2017M623143)
关键词
社交媒体
研究综述
用户
持续使用行为
因果关系框架
social media
literature review
user
continuance intention
casual-chain framework
