摘要
采用扎根理论研究法,对网购食品的消费者差评信息进行三级编码,基于供应链视角对网购食品安全风险进行系统识别,并利用定量的Borda序值法对子风险的严重程度进行评估。结果表明,网购食品安全风险包含4个核心风险和8个子风险,后果严重程度最高的风险是电商销售环节的监管缺失或不足风险和物流运输环节的物流运输服务专业化不足风险,其次是食品加工环节的食品原辅材料质量风险、电商销售环节的信息不对称风险和物流运输环节的仓储运输条件不合格风险等。为保证网购食品安全,电商平台应加大对投机企业的惩罚力度、物流企业应对食品的运输实施有差异的标准化管理、食品企业应把好食品原辅材料的进口关。
In this study,we adopt the Grounded Theory to encode the consumers’bad reviews of online shopping food in three levels and systematically identify the safety risks from supply chain.Thereafter,the quantitative Borda Count method was used to evaluate the severity of the eight sub-risks.The results showed that the safety risks of the online shopping food include four kinds of core risks containing eight kinds of sub-risks.The most serious risk was the lackness or insufficient of supervision in the e-commerce sales link and the insufficient specialization of logistics and transportation services in the logistics and transportation link.The second most severe risk was quality risk of raw and auxiliary food materials in the processing link,asymmetric information in e-commerce sales link as well as unqualified storage and transportation conditions in the logistics and transportation link,etc.To ensure food safety in online shopping,e-commerce platforms should increase the punishment on speculative enterprises,and logistics companies should implement different standardized management for food transportation.Moreover,food companies should pay more attention to the quality of the raw and auxiliary food materials.
作者
刘永胜
毛伍蕾
任斯琪
LIU Yong-sheng;MAO Wu-lei;REN Si-qi(School of Business,Beijing Wuzi University,Beijing 101149,China)
出处
《食品与机械》
北大核心
2021年第6期102-108,共7页
Food and Machinery
基金
北京市社会科学基金项目(编号:16GLB021)。
关键词
网购食品
安全风险
供应链
识别
评估
扎根理论
online food safety risks
food supply chain
identification and assessment
Grounded Theory
